By 2022, consumer internet video traffic will be 80% of all internet traffic across the world

Consumers are becoming more sophisticated, so producing low-quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:

• entertaining,

• informative,

• inspirational.

Video-on-demand traffic will double by 2022, and ultra high definition will be 70% of this. Social media will be a major driver of video distribution.

After watching a video, 64% of users are more likely to buy a product online. Adding a product video on your landing page can increase conversions by 80%.