enavant creative


Stories + Cinema

Why Video? 

By 2019, consumer internet video traffic will be 80% of all internet traffic across the world

Consumers are becoming more sophisticated, so producing low-quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:

  • entertaining,
  • informative,
  • inspirational.

Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution.

After watching a video, 64% of users are more likely to buy a product online. Adding a product video on your landing page can increase conversions by 80%.

The landslide is on its way. Teens and young adults spend huge amounts of their time consuming online video, and that trend will not turn any time soon.

-Tom Hopkins, DreamGrow.com.video-marketing